Why the Search Landscape Shifted in 2026 Traditional SEO focused on "matching" keywords. Modern SEO is about context, intent, and citation. With the rise of Google’s AI Overviews, Perplexity, and ChatGPT Search, being "on page one" now includes being the cited source in an AI-generated answer.
The Rise of Generative Engine Optimization (GEO)
A specialized AI SEO company no longer just optimizes for blue links. They focus on GEO,...