ServiceNow AI to Compete With Salesforce CPQ highlights ServiceNow’s push into AI-driven sales and revenue workflows. By leveraging AI, automation, and intelligent workflows, ServiceNow aims to streamline configure-price-quote (CPQ) processes, reduce manual effort, improve pricing accuracy, and accelerate deal cycles. This move positions ServiceNow as a strong enterprise alternative to Salesforce CPQ by combining AI-powered decision-making with end-to-end workflow automation.