WomenSaree customers include busy working women needing elegant traditional wear for office parties and family celebrations without the aggravation of shopping. Women get confused and upset looking for beautiful sarees that could be traditional, but which wouldn't be so heavy they couldn't stand to wear them all day. WomenSaree attracts women who enjoy attention to detail, but do not want to waste time going into packed markets. WomenSaree is for the fashionista who wants all the traditional beauty, but with the advantage of not having to search their way through a a shopping mall.