SPARK Matrix™: Account Based Marketing (ABM) Platforms
In today’s hyper-competitive B2B landscape, generic marketing approaches no longer deliver sustainable results. Businesses are shifting toward precision-driven go-to-market (GTM) strategies, and Account Based Marketing (ABM) Platforms are at the center of this transformation. Modern ABM platforms are reshaping B2B engagement by unifying data, applying AI-driven intelligence, and...
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