The Quiet Rise of Used Rolex Datejust Watches in Today’s Market
The luxury watch conversation has changed noticeably over the past few years. Between 2018 and 2023, the pre owned segment expanded by more than 75%, crossing $20 billion in global value, according to Deloitte. While sports models dominated headlines during peak demand between 2020 and 2022, a different shift was happening underneath buyers were moving toward watches they could actually live...
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