What Never to Say to a Domain Owner: Protecting Domain Name Value While You Negotiate
A founder writes to a domain owner at midnight, full of excitement. She mentions that her company is launching next month, that investors are waiting, and that this name is perfect. She hits send and feels good. By lunch the owner has replied, and the number in the email is a very different size from what she hoped.
She didn’t say anything rude. She said too much. Domain name value shifts...
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