Online Reputation Management (ORM) in social media focuses on building, protecting, and enhancing a brand’s image across platforms like Facebook, Instagram, LinkedIn, and X. It involves monitoring conversations, addressing negative feedback, engaging with audiences, and promoting positive content to establish trust and credibility. Effective ORM ensures that customer perceptions align with brand values, boosts visibility, and minimizes the impact of negative publicity. https://www.youngurbanproject.com/orm-in-social-media/