AMM vs Order Book vs LMSR Which Pricing Model Should Your White Label Prediction Market Use? If you've spent any time evaluating a white label prediction market platform, you've probably run into three acronyms that decide almost everything about how your markets will actually feel to trade: AMM, order book, and LMSR. This isn't just technical trivia. The pricing model you pick determines whether your markets have a usable price on day one, how badly a single large trade can move the...