What Are In-Page Push Ads? In the ever-evolving world of online advertising, new formats are constantly emerging to help publishers and advertisers reach audiences more effectively. One of the most innovative formats gaining traction in recent years is the in-page push ad. Unlike traditional push notifications that appear in a browser or mobile device’s notification tray, inpage...

Imagine opening your phone in the morning. You scroll through social media, check your favorite news site, and browse a few products you’ve been eyeing. By lunchtime, ads for those exact shoes appear between your posts. By dinner, you’re seeing travel deals for the city you casually mentioned in a group chat last week. That’s not luck. That’s behavioral targeting in...