How to Leverage User Data for Personalised Marketing in 2025 Introduction: Marketing is no longer about sending the same message to everyone. Using user data smartly, from browsing behaviour to purchase history, is what makes your campaigns relevant, meaningful, and high-performing.  If you’re serious about this, enrolling in Da360's the digital marketing training institute in...

The Importance and Strategies of Video Marketing on Social Media Networking Platforms Introduction: Video marketing is increasingly becoming a necessity for all social media users. To put it simply, billions of users go through Instagram, TikTok, YouTube, and Facebook scrolling their feeds every day. In comparison to other content, videos are the most effective in drawing the user's attention,...

Understanding and Utilizing Retargeting Strategy in Your Paid Campaigns Introduction: The journey from click to conversion is not instant, and retargeting helps bridge that gap. This is the intensive method that keeps showing your brand to people who have already shown interest. Done right, retargeting can drastically improve your campaign ROI and help you turn lost leads into loyal customers....

Best Email Marketing Strategies for Maximizing Click Rates Introduction: Email marketing continues to be one of the strongest ways to connect with customers and drive meaningful conversions. But, with inboxes jammed full of emails and with limited attention spans nowadays, emailing is not enough. All emails need to stand out, feel relevant, and prompt action; otherwise, they risk being...

The Importance of Local SEO in Digital Marketing Introduction: Local SEO constitutes the core of digital marketing for businesses that are targeting customers within a particular city or area. To illustrate, a person in Bangalore who looks up 'digital marketing courses' will most probably pick a local institute that is listed among the top local search results. Your business will get the...

The Advantages & Disadvantages of Using Chatbots for Customer Support Introduction: A well-implemented chatbot can really change how brands connect with their customers. Thanks to their speedy response times and round-the-clock availability, chatbots have become essential for businesses. On the flip side, like any technology, they come with their own set of advantages and drawbacks. For...

Social Media Marketing Certifications: New Vs Old Meta Title: Social Media Marketing Certifications: New vs Old Meta Description: Compare new and old social media marketing certifications. Learn which programs enhance skills, boost careers, and stay relevant in 2025 Url: /social-media-marketing-certifications Introduction: YouTube Shorts and Instagram Reels are now an integral part of our daily...

The Impact of Artificial Intelligence on Digital Marketing in 2025 AI is transforming digital marketing fast. Just to name a few things, it enables brands to target their ads to the most suitable audience, forecast campaign outcomes, and manage their budgets better. Using AI tools wisely helps create sharper, customer-focused campaigns. Learn AI the practical way with DA360, a digital...

Effective Strategies for Increasing Conversion Rate through Paid Campaigns Paid campaigns can bring traffic fast, but clicks alone don’t guarantee success. The point is to convert those clicks into actual transactions. A well-thought-out plan is the key to changing curiosity into conversions, no matter if it is buying, registering, or downloading an item. Are you looking...

The Art and Science of A/B Testing in Social Media Marketing When you're on social media, it may seem like brands are competing for your attention at the same time. So, what makes a person stop? It's often just testing. A/B testing gives you a visual indication of what performs and doesn't with one small change.  Digital Academy 360 offers a range of digital marketing course fees in...