MarkNtel Advisors Releases Comprehensive Study on the India Digital Out-of-Home Advertising Market, Forecasting Strong Growth from 2025 to 2030

MarkNtel Advisors, a leading market research and consulting firm, has announced the release of its latest study titled “India Digital Out-of-Home Advertising Market Analysis, 2025–2030.”
This report provides a detailed assessment of the India Digital Out-of-Home Advertising Market, covering its evolving dynamics, emerging trends, key growth drivers, major challenges, and competitive landscape.

Designed to guide investors, stakeholders, and business leaders, the research aims to deliver valuable insights for strategic planning, risk assessment, and investment decision-making in the years ahead.

Download a FREE PDF Sample of the Report: (Discover the market potential, platform-specific insights, and key industry trends.) https://www.marknteladvisors.com/query/request-sample/india-digital-out-of-home-advertising-market.html

India Digital Out-of-Home Advertising Market Timeline Overview

-Historical Years: 2020-23

-Base Years: 2024

-Forecast year - 2025-2030

This helps businesses identify emerging opportunities, assess market risks, and develop data-driven strategies for long-term success.

India Digital Out-of-Home Advertising Market Outlook

According to the report, The India Digital Out-of-Home Advertising Market size was valued at around USD 284 million in 2024 and is projected to reach USD 620 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30.

The report also examines consumer preferences, regulatory impacts, and investment trends that will shape the market’s trajectory over the next decade.

India Digital Out-of-Home Advertising Market Drivers:

Rising Popularity Due to High Reach & Visibility Creating Market Demand – The increasing popularity of digital Out-of-Home advertising in India owing to greater reach and visibility is fueling the growth of the market. Set up in bustling urban centers like major intersections, DOOH screens target a diverse and larger audience. Its share of the total OOH market is expected to grow from 20% in 2024 to 30% by the end of 2025, indicating its high reach & popularity. For instance, the digital billboards on the Western Express Highway in Mumbai are viewed by hundreds of thousands of commuters daily, providing extensive exposure to brands and creating market demand in these areas. In addition, the vibrant & high-resolution nature of digital billboards allows for compelling advertisements that can easily be revised to reflect current promotions or events. For instance, continuous marquee events set to hit the country for the DOOH industry in 2025 will open new avenues like the Delhi elections, Maha Kumbh, and Asia Cup, among others. This creates a high market demand for digital advertisements of these events. This high reach and visibility of DOOH advertising make it a very attractive area for advertisers, since it allows them to maximize impact, which again boosts demand.

India Digital Out-of-Home Advertising Market Trends:

Integration of Augmented Reality in Digital Advertisements – Integrating augmented reality in digital Out-of-Home advertising is a trend gaining traction in India. This technology combines digital and physical worlds to provide a unique immersive interactive experience to end consumers. This phenomenon is changing the way brands connect with their audience, making their adverts more interactive and memorable. For instance, Pepsi is using augmented reality in the bus stop campaign, featuring digital screens that present surprises animatedly, which captivates passersby. Also, One Plus incorporated AR technology at the launch of the Nord phone through a virtual event, including display advertisements broadcasted in India as well as globally. It provided a completely different and immersive customer experience by allowing users to scan & view the product in 3D on their cell phones. Brands using AR may make advertising alive, multi-sensory, and personalized, bridging the digital and physical divide. This emergent tendency is gaining relevance as it provides brands with an opportunity to connect to consumers in a unique bond and impact them for a longer span, making it a significant market trend.

View Full Report (All Data, In One Place): (Explore in-depth analyses, technological trends, and investment patterns.) https://www.marknteladvisors.com/research-library/india-digital-out-of-home-advertising-market.html

India Digital Out-of-Home Advertising Market Segmentation

The study categorizes the India Digital Out-of-Home Advertising Market into various segments and sub-segments, each analyzed for its size, growth potential, and contribution to the overall industry.

By Format Type

  • Digital Billboards
  • Video Advertising
  • Ambient Advertising
  • Others

By Application

  • Outdoor
  • Indoor

By End User

  • Retail & Consumer Goods
  • Government
  • Recreation
  • Real Estate
  • BFSI
  • Transportation
  • Education
  • Others

Geographical Analysis

  • North
  • South
  • East
  • West

The report presents detailed insights into the India Digital Out-of-Home Advertising Market’s geographical expansion, highlighting key trends and opportunities across the following geographies:

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Leading Companies in India Digital Out-of-Home Advertising Market Worldwide: Players, Analysis & Future Outlook

Times OOH, AdOnMo, JC Decaux SE, Laqshya Media Group, Dentsu, ARMOUR Digital, Ooh! Media Digital PTY Limited, Moving Walls India Private Limited, PlayAds Advertisement Spaces Pvt. Ltd., Bellplus Media, EG Communications, Bright Outdoor Media, Pioneer Publicity, TDI International India Ltd., CASHurDRIVE, and others are the top companies in the India Digital Out-of-Home Advertising Market.

Key Highlights of the Report

  • Comprehensive Market Overview: In-depth analysis of market size, share, and forecasts from 2025 to 2030.
  • Growth Drivers & Challenges: Clear insights into factors fueling or restraining market expansion.
  • Investment & Regulatory Insights: Evaluation of key policies, funding trends, and collaborations influencing industry performance.
  • Competitive Landscape: Detailed profiles of leading companies, including product portfolios, business strategies, financials, and recent developments such as mergers & acquisitions.

Analytical Tools: Application of SWOT Analysis, PESTEL Analysis, and Porter’s Five Forces Model to assess competition and external influences

Browse through our flexible pricing plans and choose the package that best fits your business needs whether you require a single-user license, corporate access, or customized insights. Once you select the plan that suits your requirements, you can purchase and instantly access the full report online – https://www.marknteladvisors.com/pricing/india-digital-out-of-home-advertising-market.html

Frequently Asked Questions (FAQ)

  1. What is the projected growth rate of the India Digital Out-of-Home Advertising Market?
    2. What are the major factors driving this market’s growth?
    3. Which regions are expected to lead the India Digital Out-of-Home Advertising Market?
    4. Who are the prominent players in the India Digital Out-of-Home Advertising Market?
    5. How is the competition structured in this market?
    6. How can I access the full report?

About us:

MarkNtel Advisors is a global research and consulting leader providing actionable intelligence across the ICT & electronics industry, spanning electronic equipment & services, software, and digital infrastructure. We analyze the impact of technologies like AI, IoT, and cloud computing on global business ecosystems. Through Consulting Services, we help technology providers and investors interpret emerging market data, refine digital strategies, and adapt to continuous innovation cycles in the connected economy.

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