Market Overview
The United States gaming market size reached USD 55.6 Billion in 2024 and is forecasted to grow to USD 106.6 Billion by 2033, exhibiting a CAGR of 7.2% during the 2025-2033 forecast period. Key drivers include rapid urbanization, increasing smartphone and tablet adoption, and technological advances such as AR, VR, and cloud gaming. The growing popularity of e-sports and enhanced digitization also contribute significantly to market expansion. For more details, visit the United States Gaming Market
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
United States Gaming Market Key Takeaways
- Current Market Size: USD 55.6 Billion (2024)
- CAGR: 7.2%
- Forecast Period: 2025-2033
- The market is fueled by the proliferation of smartphones and tablets, making gaming more accessible.
- Technological advancements like AR, VR, and cloud gaming stimulate demand.
- Mobile gaming user penetration increased from 41% in 2019 to over 46% in 2023.
- Online platforms such as Steam, Epic Games Store, and PlayStation Store dominate digital distribution.
- The increasing shift towards digitalization and online gaming communities enhances market growth.
Sample Request Link: https://www.imarcgroup.com/united-states-gaming-market/requestsample
Market Growth Factors
Urbanization, high digitization levels, and superior access across platforms cause the video game market to grow fast in the United States. Smartphones and tablets are the main devices for video games people use today. People can use these devices to enjoy games anywhere. However, mobile gaming users in the United States have penetrated the market more in the time from 41% in 2019 to more than 46% by 2023, underscoring how mobile matters in the market.
Technology impacted video games through letting users experience improvements and allowed the industry to expand with new platforms and genres. Augmented reality, virtual reality, and cloud gaming platforms have changed how video games are produced and played forever now. Cloud gaming subscriptions enable high-end games to be played on any device without the need for gaming hardware or expensive infrastructure via taking advantage of improvements in internet connections and 5G technology to minimize latency.
United States Gaming Market Growth is being propelled by the expansion of mobile gaming, which increasingly attracts non-gamers, as companies such as Netflix publish their own mobile games for Android and iOS to strengthen their gaming platform presence. Additionally, the availability of cloud gaming platforms like Now.gg, which enable mid-range and low-end smartphones to run AAA and high-performance titles, along with the rise of social gaming experiences, multiplayer formats, and party games developed by BitNile Metaverse and NetEase Games, has further accelerated this demand.
Market Segmentation
The United States gaming market is segmented as follows:
Breakup by Device Type:
- Consoles: Traditional devices like PlayStation, Xbox, and Nintendo Switch popular during holiday seasons driven by new releases and bundles.
- Mobiles and Tablets: Growing segment due to smartphone adoption and availability of diverse titles on app stores.
- Computer: PC gaming remains significant with enthusiasts investing in high-performance setups; Steam is a dominant digital platform.
Breakup by Platform:
- Online: Platforms like Steam, Epic Games Store, PlayStation Store, and Nintendo eShop offer digital game purchases and downloads, providing convenience and instant access.
- Offline: Physical retail stores such as GameStop, Best Buy, and Walmart provide video games, consoles, and accessories, catering to consumers preferring physical copies.
Breakup by Revenue Type:
- In-Game Purchase: Microtransactions for virtual goods, additional content, character upgrades, and expansion packs within games.
- Game Purchase: One-time buying of complete games in digital or physical formats, common in console and PC gaming.
- Advertising: Integration of ads into game environments or loading screens to promote products and services.
Breakup by Type:
- Adventure/Role Playing Games: Narrative-driven games with character development, exploration, quests, and combat.
- Puzzles: Games requiring logic, strategy, and spatial reasoning to solve problems and progress.
- Social Games: Focus on social interaction and multiplayer functionality to connect players.
- Strategy, Simulation, and Others: Various other gaming genres.
Breakup by Age Group:
- Adult: Seek immersive gameplay, engaging narratives, challenge, and replay value.
- Children: Prefer entertaining games with colorful graphics and exciting gameplay.
Breakup by Region:
- Northeast: Includes major cities like New York City, Boston, and Philadelphia with tech-savvy populations.
- Midwest: Emerging technology hubs such as Madison and Ann Arbor, supported by game studios and startups.
- South: Diverse gaming culture spanning urban to rural areas including Atlanta and Miami.
- West: Thriving indie game development scene with innovative studios and solo developers.
Regional Insights
The report highlights the Northeast as a dominant region in the United States gaming market, with major cities like New York City, Boston, and Philadelphia featuring diverse and tech-savvy populations. The presence of vibrant technology and gaming ecosystems supports a robust market. Additionally, the Midwest region is noted for emerging hubs such as Madison and Ann Arbor, contributing to the regional gaming industry growth.
Speak to An Analyst: https://www.imarcgroup.com/request?type=report&id=9497&flag=C
Recent Developments & News
- June 2024: Relax Gaming's US-facing brand RLX Gaming launched in Pennsylvania in collaboration with BetMGM, marking the operator partner's second state debut.
- May 2024: Evolution, a B2B provider of online casino solutions, released its Video Poker online casino game in the United States.
- January 2024: Betr Holdings, Inc. launched additional market access agreements for online sportsbooks and casinos in Pennsylvania, and online sportsbooks in Colorado and Kentucky.
Key Players
- Relax Gaming
- BetMGM
- Evolution
- Betr Holdings, Inc.
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us
IMARC Group,
134 N 4th St. Brooklyn, NY 11249, USA,
Email: sales@imarcgroup.com,
Tel No: (D) +91 120 433 0800,
United States: +1-201971-6302