IMARC Group has recently released a new research study titled “United States Oral Hygiene Market Report by Product (Toothpaste, Toothbrushes & Accessories, Mouthwash/Rinses, Dental Accessories/Ancillaries, Denture Products, Dental Prosthesis Cleaning Solutions, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores, and Others), Application (Adults, Kids, Infants), and Region 2026-2034”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The United States oral hygiene market size reached USD 9.5 Billion in 2025. It is expected to grow to USD 11.3 Billion by 2034, exhibiting a CAGR of 1.90% during the forecast period from 2026 to 2034. Oral hygiene includes products like toothbrushes, toothpaste, mouthwash, and dental floss that help prevent dental issues such as tooth decay and gingivitis. Rising awareness about oral health, government campaigns, and innovations in smart oral care products are driving market growth.

Study Assumption Years

  • Base Year: 2025
  • Historical Year/Period: 2020-2025
  • Forecast Year/Period: 2026-2034

United States Oral Hygiene Market Key Takeaways

  • Current Market Size: USD 9.5 Billion in 2025
  • CAGR: 1.90% (2026-2034)
  • Forecast Period: 2026-2034
  • The market is primarily driven by the increasing prevalence of dental caries and periodontal diseases due to changing dietary habits and high smoking rates.
  • Rising consumption of processed foods further exacerbates dental health issues in the U.S.
  • Increased awareness and government education campaigns on oral hygiene maintenance contribute to market growth.
  • Innovation and introduction of smart technology integrated oral care products are boosting premium product sales.
  • Customized products tailored to specific age groups and consumer needs further propel the market.

Sample Request Link: https://www.imarcgroup.com/united-states-oral-hygiene-market/requestsample

Market Growth Factors

United States Oral Hygiene Market growth is primarily driven by the rising prevalence of dental caries (cavities) and periodontal diseases, which are increasingly linked to high smoking rates and the widespread consumption of processed foods. Teeth are highly susceptible to cavity formation, plaque buildup, and food debris accumulation, all of which can lead to gum diseases. As a result, consumer awareness of dental health and the demand for oral hygiene products—such as toothpaste, mouthwash, floss, and specialized dental care solutions—continue to rise, fueling steady market growth.

Another factor driving the growth of the toothpaste market is the rise in awareness regarding maintaining oral care, through various campaigns introduced by the Federal Government of the United States to spread information concerning the best possible dental care routine. These campaigns help promote good oral hygiene practices for prevention of toothache, gingivitis, tooth decay, periodontal disease, oral cancer, halitosis, and plaque formation.

Furthermore, market players introduce smart tech-based oral care products, so they are expected to provide an impetus to the sales of premium oral care products, which, in turn, is expected to grow the U.S. oral care market. Product customization based on age, and consumer requirements is likely to help drive the U.S. market.

To get more information on this market, Request Sample

Market Segmentation

The United States oral hygiene market is segmented as follows:

Breakup By Product:

  • Toothpaste: The most dominant product segment, crucial for preventative oral care.
  • Toothbrushes & Accessories: Includes manual and powered toothbrushes and complementary accessories.
  • Mouthwash/Rinses: Products used for freshening breath and reducing oral bacteria.
  • Dental Accessories/Ancillaries: Supplementary products aiding in overall oral care routines.
  • Denture Products: Products specifically for denture users.
  • Dental Prosthesis Cleaning Solutions: Specialized solutions for cleaning dental prostheses.
  • Others: Additional oral hygiene products not classified above.

Breakup By Distribution Channel:

  • Supermarkets and Hypermarkets: The leading retail channel with the highest market share.
  • Convenience Stores: Smaller retail outlets providing accessibility.
  • Pharmacies: Medical outlets offering oral hygiene products.
  • Online Stores: E-commerce platforms gaining traction post COVID-19.
  • Others: Additional distribution channels.

Breakup By Application:

  • Adults: The largest consumer segment.
  • Kids: Products tailored for children.
  • Infants: Specialized oral care products for infants.

Breakup By Region:

  • Northeast
  • Midwest
  • South: Currently the dominant regional market.
  • West

Regional Insights

The South region currently dominates the United States oral hygiene market, reflecting strong regional demand and consumption. The market is segmented into Northeast, Midwest, South, and West, with the South holding the largest market share. Specific numerical market shares or CAGR values by region are not provided in the source.

Speak to An Analyst: https://www.imarcgroup.com/request?type=report&id=4383&flag=C

Key Players

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA,

Email: sales@imarcgroup.com,

Tel No: (D) +91 120 433 0800,

United States: +1-201971-6302