IMARC Group has recently released a new research study titled “United States Dietary Supplements Market Size, Share, Trends and Forecast by Product Type, Form, Distribution Channel, Application, End User, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The United States dietary supplements market size was valued at USD 56.97 Billion in 2024 and is projected to reach USD 95.44 Billion by 2033. The market is expected to grow at a CAGR of 5.61% during the forecast period from 2025 to 2033. Growth is driven by rising health awareness, an aging population, preventive healthcare focus, innovation in personalized nutrition, convenient product formats like gummies and powders, e-commerce expansion, and regulatory support.

Study Assumption Years

  • Base Year: 2024
  • Historical Year/Period: 2019-2024
  • Forecast Year/Period: 2025-2033

United States Dietary Supplements Market Key Takeaways

  • Current Market Size (2024): USD 56.97 Billion
  • CAGR (2025-2033): 5.61%
  • Forecast Period: 2025-2033
  • The vitamin segment leads the market with approximately 43.6% share due to high consumer awareness and preventive healthcare practices.
  • Tablets dominate the market form segment with around 33.8% market share, favoured for convenience, shelf life, and exact dosing.
  • The energy and weight management application segment holds about 65.6% market share, driven by obesity concerns and fitness trends.
  • The adult end user segment leads with around 46.8% market share owing to increased health awareness and fitness activities.
  • E-commerce growth and rising demand for personalized nutrition are key trends boosting market expansion.

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United States Dietary Supplements Market Growth Factors

Rising health awareness and increased focus on preventive healthcare are primary growth drivers for the U.S. dietary supplements market share. Concerns about lifestyle-related diseases like diabetes and hypertension are encouraging consumers to supplement their diets to manage health better. The market benefits from innovations in personalized nutrition, such as DNA testing and AI-driven health evaluations, which provide tailored supplement recommendations to meet individual health objectives.

Advancements in supplement formulation and delivery formats, including gummies, powders, and liquids, enhance consumer appeal and convenience. Companies like Nature Made are launching products such as Zero Sugar Gummies to cater to diverse dietary preferences. The growing preference for convenient, palatable supplement options is accelerating market growth, supported further by regulatory emphasis on product safety and listing requirements.

E-commerce expansion is significantly boosting dietary supplement accessibility in the U.S. Online retail sales have grown steadily, with ecommerce representing 16.2% of total retail sales in Q3 2024. Subscription models and direct-to-consumer brands provide tailored supplement plans with convenient auto-renewal options, making supplements more accessible and encouraging consistent usage. Smaller niche brands also benefit from ecommerce platforms to reach wider audiences without traditional retail channels.

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United States Dietary Supplements Market Segmentation

Analysis by Product Type:

  • Vitamin: Leads with around 43.6% share, driven by consumer awareness, preventive care, and demand for multivitamins supported by innovations like gummies and effervescent tablets.
  • Combination Dietary Supplement
  • Herbal Supplement
  • Fish Oil and Omega Fatty Acid
  • Protein
  • Others

Analysis by Form:

  • Tablets: Lead with around 33.8% share due to convenience, longer shelf life, cost-effectiveness, and exact dosing.
  • Capsules
  • Powder
  • Liquids
  • Soft Gels

Analysis by Distribution Channel:

  • Pharmacies and Drug Stores
  • Supermarkets and Hypermarkets
  • Online
  • Others

Analysis by Application:

  • Energy and Weight Management: Leads with about 65.6% market share, popular amid rising health consciousness and obesity issues.
  • General Health
  • Bone and Joint Health
  • Immunity
  • Others

Analysis by End User:

  • Children
  • Adults: Lead with around 46.8% market share due to preventive healthcare trends and lifestyle-driven supplement usage.
  • Pregnant Females
  • Geriatric

Regional Insights

The West region leads the United States dietary supplements market, supported by a strong wellness culture and early adoption of health trends. Consumers in states like California prefer plant-based, organic, and clean-label supplements reflecting demand for sustainable, holistic health solutions. These products targeting immunity, stress management, and general health have significant uptake, contributing to the region’s market dominance.

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Recent Developments & News

In June 2024, One A Day launched the Age Factor™ Cell Defense dietary supplement aimed at supporting cellular health and combating aging using olive polyphenols, Omega-3 fatty acids, and antioxidants. In April 2024, Nature Made introduced limited-edition pickle-flavored multivitamin gummies to support overall health, alongside branded merchandise and wellness initiatives. In February 2024, Nature Made® launched Advanced Multivitamin Gummies containing 20 essential nutrients for enhanced daily nutritional intake, offering 60% more total nutrients than previous formulations to address common dietary gaps.

Key Players

  • Amway
  • Abbott
  • Bayer AG
  • Glanbia plc
  • Pfizer, Inc.
  • Archer Daniels Midland
  • GlaxoSmithKline plc
  • NU SKIN
  • Herbalife Nutrition
  • Carlyle Group
  • Bionova Lifesciences

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