IMARC Group has recently released a new research study titled “North America Flexible Packaging Market Size, Share, Trends and Forecast by Product Type, Raw Material, Printing Technology, Application, and Country, 2025-2033” which offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.

Market Overview

The North America flexible packaging market size was valued at USD 48.21 Billion in 2024 and is forecast to reach USD 63.69 Billion by 2033, growing at a CAGR of 3.02% during 2025-2033. Growth is driven by rising consumer demand for convenience, sustainability initiatives, advanced packaging materials, and e-commerce expansion. The market emphasizes eco-friendly solutions and innovative designs across food, beverages, pharmaceuticals, and personal care sectors. 

Study Assumption Years

  • Base Year: 2024
  • Historical Year/Period: 2019-2024
  • Forecast Year/Period: 2025-2033

North America Flexible Packaging Market Key Takeaways

  • Current Market Size: USD 48.21 Billion in 2024
  • CAGR: 3.02% (2025-2033)
  • Forecast Period: 2025-2033
  • The preformed bags and pouches segment holds the largest market share due to consumer preference for convenience and portability.
  • Growing consumer consciousness towards environmentally friendly packaging boosts demand for recyclable, biodegradable, and compostable materials.
  • Technological advancements in packaging technology like multi-layer films and high-barrier coatings enhance product protection and shelf life.
  • Expansion of e-commerce favors lightweight and cost-effective flexible packaging solutions for shipping.
  • The United States leads the market with extensive manufacturing capabilities and strong demand across consumer goods sectors.
  • Continued innovation in smart packaging technologies such as QR codes and RFID tags improves product tracking and consumer engagement.

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North America Flexible Packaging Market Growth Factors

The North America flexible packaging market is experiencing steady growth, driven by increasing consumer preference for convenience and sustainable packaging solutions. Flexible packaging offers lightweight, portable, and user-friendly formats that are particularly suitable for food, beverages, and personal care products. In September 2024, Berry Global highlighted this shift by showcasing recyclable, renewable, and reuse/refill packaging designs, reflecting the industry’s growing focus on sustainability. Additionally, the rapid expansion of e-commerce is boosting demand, as flexible packaging reduces shipping weight and costs while maintaining product protection.

Heightened environmental awareness among consumers, along with stricter regulatory requirements, is encouraging manufacturers to adopt recyclable, compostable, and biodegradable packaging solutions. Companies are increasingly investing in circular economy initiatives to minimize waste and improve material recovery, accelerating the adoption of eco-friendly flexible packaging. This shift is further supported by the use of sustainable raw materials such as compostable films and water-based inks, positioning flexible packaging as a viable environmentally responsible alternative.

Technological innovation continues to be a key driver of market expansion. Advances in multi-layer film structures, high-barrier coatings, and sealing technologies enhance packaging performance by protecting products from moisture, oxygen, and UV exposure, thereby extending shelf life. In July 2024, Mondi introduced a recyclable mono-PE-based FlexiBag Reinforced designed for pet food applications, highlighting progress in sustainable packaging solutions. Moreover, improvements in printing technologies enhance visual appeal and brand differentiation. These advancements enable industries such as food, pharmaceuticals, and cosmetics to adopt flexible packaging solutions that align with evolving consumer expectations and product preservation requirements.

North America Flexible Packaging Market Segmentation

Analysis by Product Type:

  • Printed Rollstock
  • Preformed Bags and Pouches
  • Others

The preformed bags and pouches segment is growing rapidly due to consumer demand for convenient, compact, and easy-to-store packaging. Features like reclosability, easy pouring, and extended shelf life enhance appeal especially in food and beverage products.

Analysis by Raw Material:

  • Plastic
  • Paper
  • Others

Plastic dominates the market owing to its versatility, cost-effectiveness, durability, and preservation capabilities, particularly vital for moisture and contamination-sensitive items like snacks and frozen foods.

Analysis by Printing Technology:

  • Flexography
  • Rotogravure
  • Digital
  • Others

Flexography leads printing technology use due to its efficiency and ability to produce high-quality, vibrant graphics at low cost. It is widely employed in food and beverage packaging to attract consumers and enhance shelf appeal.

Analysis by Application:

  • Food and Beverages
  • Pharmaceuticals
  • Cosmetics
  • Others

The food and beverage sector is the largest market segment, driven by ready-to-eat and portable food trends. Flexible packaging maintains freshness, extends shelf life, and offers convenient features like resealing and easy pouring spouts, with increasing focus on sustainable packaging.

Regional Insights

The United States dominates the North America flexible packaging market, supported by large consumer bases, advanced manufacturing capabilities, and a focus on packaging innovation. The growth is bolstered by increased use in e-commerce and regulatory pressures favoring sustainable, recyclable, and biodegradable materials, especially within the food and beverage segments. Canada also contributes but to a lesser extent.

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Recent Developments & News

In November 2024, ProAmpac launched sustainable packaging products such as ProActive Recyclable® RP-1050 and RAP Packaging aimed at high-performance eco-friendly solutions. Graphic Packaging International introduced several sustainable paperboard innovations, including Boardio™ canisters and reduced-plastic punnet trays. Winpak Ltd. entered a long-term agreement with NOVA Circular Solutions LLC to source post-consumer recycled polyethylene under the SYNDIGO™ brand, supporting sustainability. In September 2024, Flint Group unveiled innovations like Evolution De-inking Primer and EkoCure® dual-curing inks enhancing recycling and sustainable printing technologies.

Key Players

  • Berry Global
  • Mondi
  • Sealed Air
  • ProAmpac
  • Graphic Packaging International
  • Winpak Ltd.
  • Flint Group

Customization Note:

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