Data Analytics Market Overview
The data analytics market size is valued at USD 82.33 billion in 2025 and is forecast to expand to USD 345.30 billion by 2030, reflecting a CAGR of 33.2%. This sharp rise shows how quickly organizations across sectors are turning to data-driven decision-making, not just for reporting but for guiding strategic choices. As competition intensifies and data volumes grow, analytics is becoming a core function for companies aiming to stay ahead.
Growing investments from enterprises of all sizes continue to strengthen the overall Data Analytics Market share, as businesses rely on analytics tools to simplify operations, understand customer behavior, manage risk, and support compliance needs. With adoption rising across industries and more companies recognizing the value of actionable insights, the market’s momentum is expected to remain strong in the coming years.
Key Trends in the Data Analytics Market
Shift Toward Cloud and Self-Service Analytics
A major trend shaping the Data Analytics Market is the rising adoption of cloud-based analytics platforms, which offer flexible pricing, scalability, and managed services suitable for modern enterprises. Mordor Intelligence Many organizations are moving toward self-service analytics, allowing business users to independently explore data, generate insights, and make decisions without relying exclusively on data specialists. This shift is expanding access to analytics across departments and reducing reliance on centralized teams. At the same time, hybrid models continue to hold relevance, as certain firms retain on-premises systems due to regulatory, sovereignty, or latency concerns.
Growing Role of AI and Machine Learning in Analytics
AI and machine learning are becoming increasingly integrated into analytics platforms, enabling capabilities such as predictive insights, automated recommendations, and natural-language querying. Mordor Intelligence These features reduce complexity for non-technical users and help organizations move beyond static dashboards toward more dynamic and intelligent data environments. With automated anomaly detection and forward-looking insights, analytics tools are enabling faster, more informed decision-making.
Rising Demand in Regulated and Risk-Sensitive Sectors
Industries facing tight regulatory requirements — including finance, healthcare, and telecom — are ramping up analytics adoption to strengthen compliance, improve transparency, and manage cyber-security challenges. Mordor Intelligence Analytics platforms are being used for fraud detection, risk monitoring, regulatory reporting, and operational oversight. Solutions with built-in governance, data lineage tracking, and compliance support are especially valued in sectors where data integrity and oversight are critical.
Expansion Among SMEs and Across Industry Verticals
While large enterprises have historically led the market, SMEs are now emerging as one of the fastest-growing segments due to accessible cloud pricing models and easy-to-use analytics tools. Mordor Intelligence Broader adoption is also occurring across various industries. IT and Telecommunications remain major users, while sectors such as healthcare are witnessing growing usage as digital records and data-driven operations increase. This wider adoption is strengthening the overall market footprint and creating opportunities for more tailored analytics solutions across industries.
Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/data-analytics-market?utm_source=gracebook
Segmentation in the Data Analytics Market
- By Analytics Type
- Descriptive Analytics
- Diagnostic Analytics
- Predictive Analytics
- Prescriptive Analytics
- Cognitive Analytics
- Other Types
- By Solution
- Data Management
- Data Warehousing and Integration
- Business Intelligence Tools
- Data Mining
- Security Intelligence
- Data Visualization and Dashboarding
- Other Solutions
- By Application
- Supply-Chain Management
- Customer Relationship Management
- Risk and Fraud Management
- Human Resource Management
- Marketing and Sales Optimisation
- Asset and Operations Management
- Other Applications
- By Deployment Model
- On-Premises
- Cloud
- Public Cloud
- Private Cloud
- Hybrid Cloud
- By Organization Size
- Small and Medium Enterprises (SMEs)
- Large Enterprises
- By End-User Industry
- Banking, Financial Services, and Insurance (BFSI)
- Healthcare and Life Sciences
- Information Technology (IT) and Telecom
- Retail and E-commerce
- Manufacturing
- Government and Public Sector
- Energy and Utilities
- Others
- By Geography
- North America: United States, Canada, Mexico
- Europe: Germany, United Kingdom, France, Italy, Spain, Russia, Rest of Europe
- Asia-Pacific: China, Japan, South Korea, India, ASEAN, Australia & New Zealand, Rest of Asia-Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East and Africa:
- Middle East: Saudi Arabia, UAE, Turkey, Rest of Middle East
- Africa: South Africa, Nigeria, Rest of Africa
Key Players in the Data Analytics Market
- Accenture plc – Global professional services company providing consulting, technology, and analytics solutions to improve business performance.
- IBM Corporation – Technology giant offering AI-driven analytics, cloud solutions, and enterprise data management services.
- Oracle Corporation – Provides comprehensive data analytics and cloud applications for enterprise resource planning and business intelligence.
- SAS Institute Inc. – Specializes in advanced analytics, AI, and data management software for enterprises across industries.
- Capgemini SE – Offers consulting, technology services, and data analytics solutions to help organizations leverage insights for strategic decisions.
Conclusion
The outlook for the Data Analytics Market remains very strong, as highlighted in the latest Data Analytics industry report. Companies of all sizes are increasingly recognizing the value of data for operations, customer insights, compliance, and risk management, driving steady growth in analytics adoption. This trend indicates that the market is becoming a central part of modern business infrastructure.
The rise of cloud-based and self-service analytics is making insights more accessible, allowing organizations to benefit regardless of size or technical expertise. Integration of AI and machine learning is enhancing the Data Analytics Market share, offering predictive guidance, automation, and actionable insights. At the same time, regulatory pressures and security concerns are encouraging adoption of platforms with strong governance and compliance features.