Super Bowl 60's halftime show was headlined by Puerto Rican star Bad Bunny. In response to the NFL choosing Bad Bunny, who performed virtually entirely in Spanish, Turning Point USA announced an alternate halftime show for viewers. The show announced Kid Rock as the headliner roughly a week before the Super Bowl. Rock performed with Brantley Gilbert, Lee Brice and Gabby Greg Adams Jersey Barrett. How much was Kid Rock paid for his performance? Let's find out. MORE BAD BUNNY NEWS: How much did Kid Rock get paid for TPUSA halftime show? At this time, it is not publicly known whether or not Kid Rock was paid for the TPUSA halftime show, nor any of its other performers. At the 11th hour, the show could not be broadcast on X due to "licensing restrictions" which suggests that the organization could not absorb the cost to broadcast it on X. UPDATE: Due to licensing restrictions, we are unable to stream The All-American Halftime Show on X. Head on over to our YouTube channel tonight around 8PM ET to watch the full show Turning Point USA (@TPUSA) Instead, the show aired live on YouTube, where its live viewership hovered around 4-5 million people. As for Bad Bunny, he was not paid by the NFL for his performance. The league never pays performance fees for those who do its halftime show, as getting chosen is an immense marketing opportunity in itself. According to a July 2025 piece from Wrapbook, the SAG-AFTRA day rate for basic theatrical agreements $1,246 a day. Turning Point was founded by Conservative influencer Charlie Kirk. The is, "Turning Point USA is a 501(c)3 non-profit organization founded in 2012 by Charlie Kirk. The organizations mi sion is to identify, educate, train, and organize students to promote the principles of freedom, free markets, and limited government. Turning Point USA believes that every young person can be enlightened to true free market values." Jyrki Lumme Jersey