Both male and female products are in high demand — hence the rapid growth. Consumers are also becoming more demanding and more eco-conscious, looking for more natural and sustainable products which in turn increases health and beauty industry trends: competitiveness. According to the structure above and looking at the evolution of the pandemic globally, some trends and developments are affected more. Supermarkets https://alpha-wiki.win/index.php?title=Best_morphe_brush_for_setting_powder, and hypermarkets have become popular for the purchase of beauty and personal care products as they offer a wide range of items under a single roof and are located near residential areas for convenient and easy accessibility. The sales of beauty and personal care products through e-commerce channel is projected to grow at a CAGR of 10.3% from 2024 to 2030. Rising internet penetration and target marketing by companies to reach a wider audience has fueled segment growth. In addition, heavy discounts and offers provided by online platforms will boost the sale of beauty and personal care items through this segment.

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