Overview of the Cold Brew Coffee Market:
The cold brew coffee market has experienced significant growth in recent years, driven by changing consumer preferences and a growing interest in specialty coffee beverages. Unlike traditional iced coffee, cold brew is made by steeping coarsely ground coffee beans in cold water for an extended period, typically 12 to 24 hours. This brewing method results in a smooth, less acidic coffee that appeals to a wide range of consumers, particularly millennials and health-conscious individuals. The market for cold brew coffee encompasses ready-to-drink (RTD) beverages, coffee concentrates, and coffee grounds specifically designed for cold brewing. As coffee culture continues to evolve, the demand for innovative flavors, organic options, and convenient packaging is on the rise.
The global cold brew coffee market share reached USD 1.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 10.0 Billion by 2033, exhibiting a growth rate (CAGR) of 20.43% during 2025-2033. The growing consumer preference for less acidic coffee flavors, rising demand for ready-to-drink (RTD) beverages among the masses across the globe, and increasing health consciousness among individuals are some of the major factors propelling the market.
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Key Highlights of the Cold Brew Coffee Market:
Rising Popularity Among Consumers: Cold brew coffee has gained immense popularity, especially among younger consumers who are seeking refreshing and unique coffee experiences. This trend is fueled by social media, where visually appealing cold brew beverages are often showcased, driving interest and demand. The smooth and less acidic flavor profile of cold brew makes it an attractive option for those who may find traditional coffee too harsh.
Expansion of Ready-to-Drink (RTD) Options: The RTD cold brew segment is rapidly expanding, with numerous brands entering the market to cater to busy consumers looking for convenient coffee solutions. These ready-to-drink beverages are often available in various flavors and formulations, including organic and low-calorie options. The convenience of RTD cold brew is appealing to consumers seeking a quick caffeine fix without the need for brewing equipment.
Innovative Flavor Profiles and Ingredients: As the cold brew coffee market matures, brands are increasingly experimenting with innovative flavors and ingredients to differentiate their products. This includes the addition of spices, flavored syrups, and even functional ingredients like adaptogens or protein. Such innovations cater to diverse consumer preferences and enhance the overall drinking experience, attracting a broader audience.
Health and Wellness Trends: The health-conscious consumer trend is influencing the cold brew coffee market, with many consumers opting for beverages that offer perceived health benefits. Cold brew coffee is often perceived as a healthier alternative due to its lower acidity and potential antioxidant properties. Additionally, the rise of plant-based diets has led to an increase in cold brew coffee products that incorporate non-dairy milk alternatives, appealing to vegan and lactose-intolerant consumers.
Increased Availability and Distribution Channels: The availability of cold brew coffee has expanded significantly, with more cafes, restaurants, and retail outlets offering cold brew options. This increased accessibility is driving market growth as consumers become more familiar with the product. Additionally, e-commerce platforms are becoming important distribution channels, allowing consumers to purchase cold brew coffee products conveniently from home.
Sustainability and Ethical Sourcing: As consumers become more environmentally conscious, the demand for sustainably sourced and produced coffee is on the rise. Many cold brew coffee brands are responding by emphasizing ethical sourcing practices, such as fair trade and organic certifications. This focus on sustainability not only appeals to eco-conscious consumers but also enhances brand loyalty and trust.
Impact of Seasonal Trends: While cold brew coffee is enjoyed year-round, its popularity tends to peak during warmer months. Seasonal promotions and limited-time offerings can significantly boost sales, as consumers seek refreshing beverages during hot weather. Brands that effectively capitalize on seasonal trends through marketing and product launches can enhance their market presence and drive sales.
Emergence of Local and Artisanal Brands: The cold brew coffee market is witnessing the emergence of local and artisanal brands that focus on quality and craftsmanship. These brands often emphasize small-batch production and unique brewing techniques, appealing to consumers seeking authentic and high-quality products. This trend contributes to the overall premiumization of the market, as consumers are willing to pay more for artisanal cold brew coffee that offers a distinct flavor and experience.
Global Cold Brew Coffee Market Trends:
The cold brew coffee market is set for significant growth due to emerging trends. One key trend is the focus on sustainability and ethical sourcing in the coffee industry. As consumers care more about the environment, they seek cold brew options with sustainably sourced beans and eco-friendly packaging. This shift encourages brands to be open about their bean sources and to obtain certifications like Fair Trade or Rainforest Alliance. Another trend is personalization. Consumers want to customize their beverages to fit their tastes and dietary needs. Social media and influencer culture are also important. Visually appealing cold brew drinks are widely shared, boosting interest among younger consumers. Additionally, technology plays a role in enhancing the brewing process. Cold brew coffee makers and smart devices make it easier for consumers to enjoy quality cold brew at home. As these trends continue, the cold brew coffee industry is expected to thrive. It will focus on innovation, sustainability, and meeting diverse consumer needs.
Factors Affecting the Growth of the Cold Brew Coffee Industry:
Growing Popularity Among Health-Conscious Consumers:
The cold brew coffee market is growing fast. This rise is due to its popularity among health-conscious consumers. More people are focusing on wellness and looking for healthier drinks. Cold brew coffee is a favorite because it has a smooth taste and lower acidity than hot brewed coffee. Health-conscious consumers know about the health benefits of cold brew. It has higher antioxidant levels and causes less stomach irritation. This makes it a good choice for those who struggle with regular coffee. The trend for clean label products also shapes what consumers want. Many choose cold brews made from high-quality, organic beans without artificial ingredients or preservatives. The growth of specialty coffee shops that offer unique cold brew options adds to this trend. As demand for healthier, tasty, and convenient coffee grows, the cold brew market will likely expand. This growth will focus on innovation and quality ingredients.
Expansion of Ready-to-Drink (RTD) Cold Brew Options:
A key factor driving the cold brew coffee market is the rise of ready-to-drink (RTD) options. As people lead busier lives, they seek convenient beverage solutions. RTD cold brew coffee lets busy individuals enjoy quality coffee without brewing it at home or visiting a café. This trend has led to many brands launching bottled and canned cold brew products. These options cater to different tastes and dietary needs, including dairy-free, low-calorie, and flavored choices like vanilla and mocha, or even adaptogen herbs. Retailers are also catching on, increasing shelf space for RTD cold brew in grocery stores, convenience stores, and online. E-commerce has made it easier for consumers to access a wider variety of cold brew options. They can now explore different brands and flavors from home. As the RTD segment grows, it is set to drive significant growth in the cold brew coffee market, attracting a diverse range of consumers who want convenience without sacrificing quality.
Innovative Flavor Profiles and Product Diversification:
The cold brew coffee market is seeing new flavors and product choices, attracting more consumers. Traditional cold brew has a smooth, distinct taste. Now, manufacturers are adding various flavors to meet different tastes. This includes natural options like chocolate, caramel, and seasonal spices. They are also adding functional ingredients like collagen, protein, and superfoods. The rise of plant-based diets has led to cold brew products with alternative milks, such as oat, almond, or coconut milk. This appeals to vegan and lactose-intolerant buyers. Cold brew is also being used in cocktails, smoothies, and energy drinks, broadening its market reach. As consumers look for unique flavor experiences, brands that focus on creativity in cold brew are likely to gain more market share. This focus on flavor and product variety is expected to boost consumer engagement and loyalty, driving further growth in the cold brew coffee market.
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Cold Brew Coffee Market Report Segmentation:
By Type:
- Arabica
- Liberica
- Robusta
Arabica beans dominate the cold brew coffee market by type due to their superior flavor profile, which includes a smoother, sweeter taste with hints of fruits and berries, making them ideal for the cold brewing process that highlights these nuanced flavors.
By Category:
- Traditional
- Decaf
Decaf cold brew coffee leads the category market because it caters to health-conscious consumers and those sensitive to caffeine, offering the rich taste of cold brew coffee without the stimulating effects of caffeine.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
Supermarkets and hypermarkets are the largest distribution channel for cold brew coffee, offering wide visibility, diverse brand selection, and convenience, making it easy for consumers to explore and purchase a variety of cold brew options during their regular shopping trips.
By Region:
- North America
- Asia-Pacific
- Europe
- Latin America
- Middle East and Africa
North America is the largest market for cold brew coffee by region, largely due to its well-established coffee culture, the popularity of innovative coffee beverages, and the growing trend of on-the-go consumption, especially among younger demographics in urban centers.
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Key Companies:
- Califia Farms LLC
- Grady's Cold Brew Inc.
- High Brew Coffee Inc. (Beliv LLC)
- Illycaffè S.p.A. (Gruppo illy Spa)
- Kohana Coffee LLC (Westrock Coffee Company LLC)
- La Colombe Coffee Roasters
- Luigi Lavazza S.p.A. (FinLav S.p.A)
- Nestlé S.A.
- RISE Brewing Co.
- Sleepy Owl Coffee
- The Coca-Cola Company
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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