The United States home decor market is experiencing steady expansion, driven by rising consumer spending on interiors, lifestyle upgrades, and evolving design trends. In 2024, the market reached a value of USD 180.62 billion, and it is projected to grow at a CAGR of 4.60% between 2025 and 2034, reaching USD 283.19 billion by 2034. This growth is fueled by increasing demand for modern furniture, sustainable materials, smart lighting, and e-commerce penetration.

United States Home Decor Market Outlook

The United States home decor market continues to show resilience and adaptability, fueled by consumers’ focus on enhancing aesthetics, comfort, and functionality within living spaces. Factors such as rising disposable incomes, urbanization, real estate development, and the trend of remote working are reshaping consumer demand.

With a growing emphasis on personalization, sustainability, and technology integration, the market is expanding across categories such as home textiles, floor coverings, furniture, lighting, and premium accessories. Demand for online shopping platforms has surged, enabling consumers to access a wider range of products with convenience and competitive pricing.

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United States Home Decor Market Segmentation

By Type

  • Home Textile – Bedding, curtains, cushions, and carpets continue to dominate due to rising interest in cozy interiors.

  • Floor Covering – Driven by innovative vinyl, laminate, and hardwood options catering to diverse preferences.

  • Furniture – Modular, space-saving, and eco-friendly furniture is a fast-growing category.

  • Lighting – Smart lighting systems, energy-efficient LEDs, and decorative fixtures are expanding demand.

  • Others – Wall décor, accessories, and decorative accents contribute significantly to the market.

By Price

  • Premium – High-income groups are increasingly investing in luxury furniture and designer products.

  • Mass – Affordable, durable, and stylish products are attracting middle-income consumers.

By Distribution Channel

  • Supermarkets and Hypermarkets – Popular for bulk buying and instant availability.

  • Speciality Stores – Offer personalized services and exclusive collections.

  • Online – Fastest-growing channel due to digital adoption, wide product variety, and home delivery.

  • Others – Includes local retailers and catalog-based sales.

By Region

  • New England & Mideast – Strong demand driven by urban households and premium lifestyle adoption.

  • Great Lakes & Plains – Growth supported by increasing real estate activities.

  • Southeast & Southwest – Rising middle-class population and demand for affordable home decor solutions.

  • Rocky Mountain & Far West – High adoption of sustainable and luxury home décor products.

United States Home Decor Market Trends

Sustainability in Home Décor – Eco-friendly furniture, recycled textiles, and green-certified products are gaining traction.

Smart Homes Integration – Smart lighting, automated blinds, and IoT-enabled furniture are enhancing convenience and energy efficiency.

E-commerce Dominance – Online platforms like Amazon, Wayfair, and Walmart have transformed consumer shopping patterns.

Customization and Personalization – Consumers prefer tailor-made designs that reflect individual lifestyles and aesthetics.

Luxury and Premium Expansion – Growing interest in high-end products with unique craftsmanship is boosting the premium segment.

Drivers of Growth

  • Rising Disposable Income – Increasing purchasing power allows consumers to spend more on lifestyle upgrades.

  • Urbanization and Real Estate Growth – New housing projects stimulate demand for furniture, flooring, and lighting.

  • Work-from-Home Culture – Drives sales of ergonomic furniture, décor, and multi-purpose storage solutions.

  • Digitalization of Retail – Online platforms provide convenience, wider selection, and better pricing.

  • Influence of Social Media and Interior Design Trends – Platforms like Instagram and Pinterest inspire consumers to invest in aesthetically appealing décor.

Technology and Advancements

Technology is reshaping the United States home decor market with innovations such as:

  • Smart Lighting Systems – Voice-controlled and app-based systems for energy efficiency.

  • 3D Printing and AR Tools – Helping customers visualize décor before purchase.

  • E-commerce Personalization – AI-driven recommendations and virtual room planners enhance customer experience.

  • Sustainable Materials – Technological advancements in eco-friendly fabrics and finishes are meeting consumer demand for green products.

Challenges in the Market

Despite growth opportunities, the United States home decor market faces challenges, including:

  • High Competition – Presence of global and domestic players intensifies pricing pressure.

  • Supply Chain Disruptions – Fluctuations in raw material availability and logistics can affect product costs.

  • Shifting Consumer Preferences – Rapid trend changes create inventory management challenges.

  • Economic Uncertainty – Inflation and interest rate fluctuations can reduce consumer spending on non-essential décor.

Opportunities Ahead

  • Rising Demand for Eco-Friendly Products – Companies investing in sustainable décor solutions can capture long-term growth.

  • Expanding Online Retail – Increased adoption of AR/VR and AI-powered personalization enhances consumer engagement.

  • Luxury and Premium Segments – High-income groups are fueling demand for designer furniture and luxury décor.

  • Growth in Suburban and Rural Areas – Increasing homeownership in suburban regions creates fresh demand.

Competitive Landscape

Key companies in the United States home decor market include:

  • Mohawk Industries, Inc.

  • Ashley Furniture Industries, LLC

  • HNI Corporation

  • Koninklijke Philips N.V.

  • Herman Miller, Inc.

  • Acuity Brands, Inc.

  • AHF, LLC

  • Shaw Industries Group, Inc.

  • Mannington Mills, Inc.

  • Crane & Canopy Inc.

  • Others

These companies focus on product innovation, sustainability, smart technology integration, and expanding online presence to maintain competitiveness.

Future Outlook

The United States home decor market is expected to remain dynamic, fueled by lifestyle changes, housing sector growth, and evolving design preferences. By 2034, the industry will reach USD 283.19 billion, supported by premiumization, e-commerce adoption, and rising interest in smart and sustainable living solutions.

Frequently Asked Questions (FAQs)

What is the size of the United States home decor market in 2024?
The market reached USD 180.62 billion in 2024.

What is the projected growth of the United States home decor market by 2034?
It is forecasted to reach USD 283.19 billion by 2034, growing at a CAGR of 4.60%.

Which product segment dominates the market?
Furniture and floor coverings hold a significant share, while smart lighting and eco-friendly textiles are emerging rapidly.

What are the key drivers of the market?
Urbanization, rising disposable incomes, digital retail, and sustainability trends are major growth drivers.

Who are the leading players in the United States home decor market?
Key companies include Mohawk Industries, Ashley Furniture, Herman Miller, Philips, and Acuity Brands.

Which distribution channel is growing fastest?
The online channel is the fastest-growing, driven by e-commerce platforms and digital adoption.

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