Digital Marketing refers to the act of marketing products, services or brands through the internet by use of online methods like search engines, social media, websites as well as email. It is aimed at the appropriate audience, amplification of presence, and customer relationships by using such strategies as SEO, content marketing, pay-per-click advertising, and analytics. Digital campaigns, in contrast to conventional ones, provide quantifiable outcomes, which helps businesses monitor their performance and optimize strategies to their favor. As the demand is increasing in industries, the profession is also seeking Digital Marketing Courses in Chennai to enable them to experience what is going on. The students at FITA Academy are offered practical training on the most recent tools and techniques and this will prepare them to make an impactful campaign and make successful careers in the industry.