Connected Motorcycle Market Share
The Connected Motorcycle Market Share is distributed among various manufacturers and technology providers, with key players leading in innovation and market penetration. Market share dynamics are influenced by factors such as technological advancements, brand reputation, and strategic partnerships.

OEM Market Share: The Brands Leading the Charge

This looks at which motorcycle manufacturers are selling the highest volume of connected-enabled bikes.

• The European Pioneers: Premium brands like BMW Motorrad and KTM were early adopters and have a very high penetration of connectivity across their model ranges. They hold a significant market share in the premium connected segment, offering sophisticated embedded systems with large TFT displays as a key selling point.

• The Japanese Giants: Major players like Yamaha, Honda, and Kawasaki have been steadily integrating connected features, typically smartphone-tethered systems, into their new models, contributing a huge volume to the global market share.

• The Indian Mass-Market Leaders: In terms of sheer unit volume, Indian companies are becoming a dominant force. TVS Motor Company, with its widely adopted SmartXonnect platform, holds a massive share of the connected market in India. Royal Enfield's Tripper Navigation system, introduced on several popular models, has also rapidly captured a significant share.

Supplier Market Share: The Tech Behind the Brands

Behind the motorcycle brands are the technology suppliers who actually make the systems. Here, the market share is much more concentrated.

• Bosch: The German technology giant is an undisputed market share leader on the supplier side. They provide complete, integrated solutions, including the advanced TFT displays, the underlying software platform, and the MySpin smartphone integration, to a huge number of motorcycle brands, including Ducati, Kawasaki, and others.

• Continental: Another German Tier-1 supplier, Continental is a major competitor to Bosch, also offering complete connected cockpit solutions and holding a significant share of the market.

• Other Specialists: Companies that specialize in telematics hardware or specific software components also hold a share in their respective niches.

How Share is Won and Lost Market share is won by the OEMs who can offer a compelling, reliable, and intuitive user experience at the right price point. For the suppliers, share is won by creating a flexible and powerful platform that can be easily adapted by multiple OEMs. An unreliable app, a slow interface, or a confusing user experience can quickly damage a brand's reputation and lead to a loss of market share in this competitive space.

Frequently Asked Questions (FAQ)

Q1: Which motorcycle brand has the largest market share of connected bikes? A1: In the premium segment, brands like BMW and KTM are leaders. However, in terms of total global unit volume, the share is rapidly being captured by mass-market players like TVS in India and the major Japanese brands, who are rolling out connectivity on a huge number of bikes.

Q2: Who are the main suppliers holding market share? A2: On the technology supplier side, the market share is dominated by Tier-1 automotive giants like Bosch and Continental, who provide the core hardware and software platforms to many different motorcycle manufacturers.

Q3: Is the market share stable? A3: No, it is highly dynamic. As more mass-market brands make connectivity a standard feature, the market share is rapidly shifting from the premium early adopters to the high-volume manufacturers.