India Sports and Fitness Goods Market Outlook

According to the report by Expert Market Research (EMR), the India sports and fitness goods market attained a value of USD 4.88 billion in 2024. Aided by the increasing health awareness, rising participation in sports and recreational activities, and the growing fitness culture across the country, the India sports and fitness goods market size is projected to grow at a CAGR of 7.40% between 2025 and 2034 to reach a value of USD 9.96 billion by 2034.

India’s sports and fitness goods industry is undergoing a remarkable transformation, driven by changing lifestyles, government initiatives promoting sports, and the rapid expansion of fitness infrastructure. The growing influence of social media, fitness influencers, and celebrity endorsements has led to a greater emphasis on physical well-being, encouraging consumers to invest in quality fitness gear and sporting goods. Furthermore, the rising disposable income, urbanisation, and expanding middle-class population are contributing to the surge in demand for a wide range of sports and fitness products.

The market includes a diverse range of goods such as fitness equipment, outdoor and indoor sports gear, athletic apparel, and accessories. With the proliferation of e-commerce platforms and the presence of both domestic and international brands, consumers now have easier access to high-quality and innovative products, further propelling market expansion.

India Sports and Fitness Goods Market Size and Share

In 2024, the India sports and fitness goods market reached a valuation of USD 4.88 billion, reflecting the nation’s growing engagement with health and wellness activities. The market is expected to nearly double in size to USD 9.96 billion by 2034, driven by the increasing penetration of organized sports and fitness infrastructure across both urban and semi-urban regions.

The fitness goods segment, which includes gym and home exercise equipment such as treadmills, weights, resistance bands, and yoga mats, represents a major share of the market. The rising popularity of home fitness solutions, particularly post-pandemic, has led to steady growth in this segment. Meanwhile, the sports goods segment—comprising equipment for cricket, football, badminton, and other recreational sports—continues to dominate due to India’s deep-rooted sporting culture and the increasing popularity of sports leagues.

Leading players in the Indian market include  These companies are investing in research, design, and local manufacturing capabilities to cater to the evolving preferences of Indian consumers while maintaining affordability.

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India Sports and Fitness Goods Market Trends

The India sports and fitness goods market is being shaped by several emerging trends that reflect evolving consumer lifestyles and technological integration.

• Home Fitness Revolution: The demand for home fitness equipment surged following the pandemic, as consumers began investing in personal gyms and compact workout solutions. Equipment such as stationary bikes, dumbbells, resistance bands, and smart fitness devices have become household essentials, indicating a permanent shift in consumer habits.

• Rise of Smart and Connected Devices: Technology integration has transformed the fitness landscape. Wearable devices such as smartwatches, fitness trackers, and connected gym equipment are becoming mainstream, allowing users to monitor performance metrics such as heart rate, calories burned, and sleep patterns.

• Popularity of Sports Leagues: The success of sports leagues like the Indian Premier League (IPL), Indian Super League (ISL), and Pro Kabaddi League has significantly increased interest in sports participation, driving demand for cricket bats, football gear, and related equipment.

• Sustainable and Eco-friendly Products: Growing environmental awareness has encouraged manufacturers to introduce eco-friendly sports goods made from sustainable materials. From biodegradable yoga mats to recycled plastic apparel, sustainability is becoming a defining feature of product innovation.

• E-commerce Expansion: The rapid growth of online retail platforms such as Amazon, Flipkart, and Decathlon’s own digital store has made sports and fitness goods more accessible to consumers nationwide. This digital shift is enhancing product visibility, price competitiveness, and consumer convenience.

Drivers of Growth

The expansion of the India sports and fitness goods market is supported by multiple factors that reflect both structural changes in the economy and evolving consumer behavior.

• Government Initiatives Promoting Sports: Programmes such as Khelo India and Fit India Movement have significantly encouraged youth participation in sports and physical activities. These initiatives are not only improving sports infrastructure but also creating a national culture of fitness and athleticism.

• Rising Health Consciousness: With increasing incidences of lifestyle diseases such as obesity, diabetes, and hypertension, Indian consumers are becoming more health-conscious. This awareness has driven higher participation in gyms, yoga studios, and outdoor sports, thereby stimulating demand for fitness products.

• Expanding Middle-Class Population: The growing middle class with increasing disposable incomes is a key consumer segment driving market demand. Consumers are now more willing to spend on fitness equipment, activewear, and sports accessories as part of their lifestyle upgrades.

• Growth of Fitness Centres and Gyms: The fitness industry in India has expanded rapidly, with a growing number of gyms, fitness chains, and boutique studios catering to different segments. The rise of organized gym chains such as Cult.fit, Gold’s Gym India, and Anytime Fitness has created steady demand for commercial-grade fitness equipment.

• Influence of Media and Celebrities: Celebrity fitness endorsements and social media influencers have played a significant role in motivating the youth to adopt fitness-oriented lifestyles. The association of sports personalities and film celebrities with fitness brands has boosted consumer interest and engagement.

India Sports and Fitness Goods Market Segmentation

The market can be divided based on product type, fitness good, cardiovascular training goods, end use and region.

Breakup by Fitness Goods

• Cardiovascular Training Goods
• Strength Training Goods

Breakup by Cardiovascular Training Goods

• Treadmills
• Stationary Bikes
• Rowing Machines
• Ellipticals
• Others

Breakup by End Use

• Health Clubs/Gyms
• Home Consumers
• Hotels and Corporate Offices
• Hospitals, Medical Centres, and Public Institutions
• Others

Breakup by Region

• North India
• South India
• East India
• West and Central India

Competitive Landscape

Some of the major players explored in the report by Expert Market Research are as follows:

• Cosco (India) Limited
• Bhalla International – Vinex Sports
• Nivia Sports Private Limited (Freewill Sports Pvt. Ltd.)
• Sanspareils Greenland Private Limited (SG)
• Sareen Sports Industries
• Others

Challenges and Opportunities

Despite promising growth prospects, the Indian sports and fitness goods market faces certain challenges.

Challenges:

• The presence of low-cost counterfeit products in the unorganized sector continues to hinder growth, affecting both quality standards and consumer trust.

• A lack of proper sports infrastructure and training facilities in rural regions restricts sports participation.

• Price sensitivity among consumers remains a constraint, particularly for premium and technologically advanced products.

Opportunities:

• The ongoing digital transformation in fitness and the expansion of online retail platforms present vast opportunities for market players to reach a larger consumer base.

• Growing awareness of preventive healthcare and the popularity of wellness tourism are expected to generate demand for portable fitness equipment and accessories.

• India’s ambition to host more international sporting events will likely boost investments in sports infrastructure and equipment.

• The rising participation of women in sports and fitness activities presents a significant growth avenue for specialized product lines such as women’s activewear and wellness gear.

India Sports and Fitness Goods Market Forecast

The India sports and fitness goods market is projected to witness steady growth over the forecast period, expanding from USD 4.88 billion in 2024 to USD 9.96 billion by 2034, growing at a CAGR of 7.40%. This growth will be driven by sustained government support, growing consumer awareness, and increasing digital adoption in fitness solutions.

The demand for fitness equipment, sports apparel, and smart fitness devices will remain strong, while new opportunities will emerge in the home fitness and e-commerce segments. The continuous evolution of consumer preferences toward personalized and technology-enabled products will shape the future landscape of the industry.

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