Mumbai: Indian food brand KisaanSay has partnered with singer and rapper Baba Sehgal for its Diwali campaign, ‘Iss Baar Diwali, Indian Dry Fruit Wali’, aimed at encouraging consumers to choose Indian-grown dry fruits over imported varieties during the festive gifting season. The campaign focuses on dry fruits sourced from key Indian agricultural regions, including Kashmiri walnuts...

KisaanSay offers more than 100 single-origin products across 12 categories, sourced, minimally processed and packed at their respective origins. The company said more than 50 per cent of consumer spending on each pack goes directly to farmers under its Co-Brand/Co-Profit model. Direct-from-origin food brand KisaanSay plans to expand its farmer network to 2 lakh by FY27 from more than 50,000...