Nowadays, very few companies continue to use traditional advertising, as most of them opt for digital and social media platforms to promote their business. To find a cost-effective solution and gain maximum benefits, you must partner with a professional PPC service Surrey company, or freelancer to put your brand in front of your target audience.
They can help you with several strategies that can
What is PPC advertising?
Pay-Per-Click is an advertising form where you pay a small fee each time someone clicks on one of your ads and visits your website. It is a good value for money as you can decide to spend as much or as little as you like. Some of the most widely used PPC advertising platforms are Google Ads, Facebook Ads, and Microsoft Ads.
Here are a few tips which your digital partner can use based on your brand and target audience
- Applicability: The keywords, ad copy and landing page must be as similar to each other as possible. It will increase your chances of online conversions and get new sales.
- Account setup: Your PPC consultant will configure your account so that similar keywords are placed concurrently within the same ad group. This will line up the most suitable keywords, ad copy and landing page.
- Negative keywords: Your PPC expert will discuss and help you with terms that your audience uses to find your ad. Though sometimes, the terms they use may not be relevant to the products you offer, they will add negative keywords. This will stop your ad from showing to people who are searching for services you don't offer. You will also save money on clicks that will not convert.
- Dynamic keyword insertion: PPC service, Surrey provider will apply dynamic keyword insertion, that will edit your ad copy to fit the customer's exact search terms. This will improve your click-through rate (CTR).
- Call to action: You can also increase your CTR by incorporating a strong call to action (CTA) in the ad copy. CTA can be 'Download now' or 'Register today'.
- Matching options: Your partner will select the right keyword using the default 'broad match' to display your ad more often, though it could mean your ad might have lesser targets. However, 'exact match' keywords offer more control over the search terms that will result in your ad, improving your click-through rate.
- Optimisation: Once your campaigns have been running for a while, your partner will monitor and evaluate what is working and what is not. They will adjust your bids if they are too low to reach the first SERP (and will still deliver a return on investment). They will use the most effective ad copy versions and see which is most compelling. They will revamp your landing page in case the ad results have a high bounce rate or low conversions.
Conclusion:
The best part of PPC marketing is that you don't need to be a professional or invest in expensive production skills. PPC is simple to set up, easily accessible for every business. PPC experts have the experience and skills to handle different campaigns.