Structure of the MBA in Digital Marketing and E-commerce Program
The MBA in Digital Marketing and E-commerce program covers key business fundamentals alongside specialized modules in digital strategy, consumer behavior, and data analytics. Core subjects include marketing management, financial analysis, and leadership. Specialized courses focus on SEO/SEM, social media marketing, email marketing, content strategy, e-commerce platforms, and digital advertising. Students also explore AI in marketing, CRM systems, mobile marketing, and performance metrics.
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https://www.aimlay.com/mba-in-digital-marketing-syllabusStructure of the MBA in Digital Marketing and E-commerce Program
The MBA in Digital Marketing and E-commerce program covers key business fundamentals alongside specialized modules in digital strategy, consumer behavior, and data analytics. Core subjects include marketing management, financial analysis, and leadership. Specialized courses focus on SEO/SEM, social media marketing, email marketing, content strategy, e-commerce platforms, and digital advertising. Students also explore AI in marketing, CRM systems, mobile marketing, and performance metrics.
Visit Us: https://www.aimlay.com/mba-in-digital-marketing-syllabus
